Amale Ghalbouni is a transformation strategist, executive coach, bestselling author of Experimental, expert facilitator and founder of The Brick Coach, a boutique training and consultancy.

For almost two decades, she has helped global brands and complex organisations turn risk-averse cultures into engines of experimentation. Her previous clients include Levi’s, Ralph Lauren, Generali, Visa, Microsoft, UBS, Hammerson, and the London School of Economics.

Through keynotes, workshops and advisory work, Amale helps leaders build teams with the courage to experiment before they’re certain, especially during periods of AI disruption and constant organisational change. Her work helps teams create the conditions for sustained high performance and transformational change that actually sticks.